Kutentha kwa pafupifupi madigiri 30 ku Shanghai kwa masiku ambiri otsatizana kwapangitsa kuti anthu azimva kutentha kwanyengo yachilimwe pasadakhale.2023 Shanghai Auto Show), yomwe imapangitsa mzindawu kukhala "wotentha" kuposa nthawi yomweyi m'zaka zapitazi.
Monga chiwonetsero cha magalimoto amakampani omwe ali apamwamba kwambiri ku China komanso omwe ali pamwamba pamsika wamagalimoto padziko lonse lapansi, tinganene kuti 2023 Shanghai Auto Show ili ndi halo yokhazikika.Epulo 18 ikugwirizana ndi kutsegulidwa kwa 2023 Shanghai Auto Show.Popita ku holo yachionetseroyo, mtolankhani wa “China Consumer News” anamva kuchokera kwa wogwira ntchito m’komiti yokonza ziwonetsero za magalimoto kuti: “Mahotela omwe ali pafupi ndi malo oonetserako magalimoto atsala pang’ono kudzaza m’masiku aŵiri apitawa, ndipo n’zofala kupeza malo owonetserako magalimoto. chipinda.Payenera kukhala alendo angapo obwera kuwonetsero yamagalimoto. ”
Kodi Shanghai Auto Show ndi yotchuka bwanji?Zikumveka kuti pa Epulo 22 okha, chiwerengero cha alendo ku 2023 Shanghai Auto Show chinaposa 170,000, chokwera chatsopano chawonetsero cha chaka chino.
Momwe makampani amagalimoto amakhudzira, mwachibadwa safuna kuphonya mwayi wabwino uwu wowonetsa chithunzi chawo chamtundu ndi kafukufuku waukadaulo ndi mphamvu zachitukuko, kuyesera kuwonetsa mbali yabwino yamtunduwu pamaso pa ogula otchuka.
Mafunde amagetsi agunda kwambiri
Kutsatira chiwonetsero chadzidzidzi cha Beijing Auto Show chaka chatha, Shanghai Auto Show ya chaka chino yatumiza chizindikiro chofunikira kwa anthu kuti msika wamagalimoto apanyumba wabwereranso pachitukuko pakatha zaka ziwiri.Zaka ziwiri ndizokwanira kuti zisinthe padziko lapansi pamakampani oyendetsa magalimoto, omwe akusintha, kukweza ndi chitukuko.
Monga momwe m'tsogolomu zikutsogolera kukula kwa msika wamagalimoto, funde lamagetsi lagunda kale m'njira zonse.Pofika kumapeto kwa Marichi chaka chino, kuchuluka kwa msika wamagalimoto amagetsi atsopano kunali pafupifupi 30%, kukhalabe ndikukula mwachangu.Makampaniwa akukhulupirira kuti m'zaka zingapo zikubwerazi, kuchuluka kwa msika wa magalimoto atsopano opangira mphamvu kuthamangira ku cholinga choposa theka.
Kulowa mu 2023 Shanghai Auto Show, ziribe kanthu kuti muli malo ati kapena kampani yamagalimoto yomwe mulimo, mtolankhani amatha kumva mphamvu yamagetsi yamagetsi.Yang'anani mosamala, kuchokera kumakampani azikhalidwe zamagalimoto omwe amayang'ana kwambiri zaukadaulo wa injini zoyatsira mkati mpaka mtundu wamagalimoto atsopano omwe amayang'ana kwambiri maukonde anzeru, kuchokera pamagalimoto onyamula anthu oyenera kugwiritsidwa ntchito kunyumba mpaka magalimoto onyamulira okhala ndi mawonekedwe akutchire, magalimoto amagetsi atsopano otengera magetsi atsala pang'ono kuphimba Magawo onse amsika amakhala maziko a msika.Mwinanso makampani amagalimoto azindikira kuti kukumbatira magalimoto atsopano amphamvu ndiyo njira yokhayo yopezera kusintha ndi kukweza.
Malinga ndi Komiti Yokonzekera ya 2023 Shanghai Auto Show, pali magalimoto atsopano oposa 150 omwe akuyamba kumene, omwe pafupifupi asanu ndi awiri ndi magalimoto atsopano amphamvu, ndipo gawo la magalimoto atsopano omwe akuyambitsa magetsi afika pamtunda watsopano.Zowerengeka, m'masiku 10 okha a chiwonetserochi, magalimoto opitilira 100 amphamvu adayambitsa koyambirira kapena koyambira, pafupifupi pafupifupi mitundu 10 imayamba tsiku lililonse.Pazifukwa izi, zoyamba zatsopano zamagalimoto amagetsi amakampani akuluakulu amagalimoto zimayikidwa pamwamba, ndipo malo akulu omwe amawonetsedwa pamaso pa anthu akuwoneka ngati "chiwonetsero chamagetsi chatsopano".Malinga ndi ziwerengero zaposachedwa kwambiri za Komiti Yokonzekera Zowonetsera Magalimoto, magalimoto atsopano okwana 513 adawonetsedwa ku Shanghai Auto Show.
Mwachiwonekere, pachimake cha 2023 Shanghai Auto Show sichingasiyanitsidwe ndi mawu oti "magetsi".Magalimoto amphamvu atsopano odabwitsa, mamangidwe osiyanasiyana amagetsi ndi magetsi, ndi mabatire amphamvu okhala ndi zinthu zosiyanasiyana… Pachiwonetsero cha magalimoto, makampani agalimoto adapikisana kuti awonetse luso lawo laukadaulo komanso luso laukadaulo pantchito yopangira magetsi kudzera m'njira zosiyanasiyana.
Ye Shengji, wachiwiri kwa mlembi wamkulu wa China Association of Automobile Manufacturers, adauza mtolankhani wa "China Consumer News" kuti kuyika magetsi ndi chimodzi mwazinthu zazikulu za 2023 Shanghai Auto Show.Paziwonetsero zamagalimoto m'zaka zaposachedwa, kuyika magetsi kwakhala chinthu chofunikira kwambiri.Makampani opanga magalimoto adayesetsa kulimbikitsa magalimoto amagetsi atsopano, zomwe zinali zochititsa chidwi.
Malinga ndi zomwe bungwe la China Association of Automobile Manufacturers linanena, m'gawo loyamba la chaka chino, potengera kuchepa kwa 6.7% pachaka kwa msika wonse wamagalimoto ogulitsa magalimoto, magalimoto amphamvu atsopano adawonetsa kukula mwachangu ndipo adakhala gawo lofunikira. pakukula kwa msika wamagalimoto atsopano.Poganizira zinthu monga momwe msika wamagalimoto ukuyendera komanso kukula kwake kwakukulu, magalimoto amagetsi atsopano ndi zinthu zomwe sizinganyalanyazidwe ndi magulu onse pamsika.
Joint venture brand adjustment strategy
M'malo mwake, poyang'anizana ndi mayeso akulu amagetsi, makampani amagalimoto samangofunika kupanga masanjidwe oyenera, komanso amakwaniritsa kuchuluka kwa magalimoto pamsika wa ogula.Mwanjira ina, chiyembekezo chamtsogolo cha msika wamakampani amagalimoto chimadalira momwe msika wamagetsi ake amagwirira ntchito.Mfundoyi ikuwonekera kwathunthu mumtundu wa mgwirizano.
Monga tonse tikudziwa, chifukwa cha kutumizidwa mochedwa kwa msika, poyerekeza ndi mitundu yodziyimira pawokha, mabizinesi ogwirizana ayenera kufulumizitsa kutumizidwa kwa magalimoto atsopano amagetsi.
Ndiye, kodi mabizinesi ophatikizana adachita bwanji pawonetsero yamagalimotoyi?
Pakati pamakampani ogwirizana, mitundu yatsopano yobweretsedwa ndi makampani ambiri amagalimoto imayenera kuyang'aniridwa ndi msika wa ogula.Mwachitsanzo, mtundu wa ku Germany unayambitsa galimoto yoyamba yamagetsi yamagetsi ya B, yomwe imakhala ndi moyo wa batri wa makilomita oposa 700 ndipo imathandizira kulipira mofulumira;Kampaniyo ili ndi m'badwo watsopano wa ma cockpit anzeru a VCS komanso ukadaulo wosinthidwa mobwerezabwereza wa eConnect Zhilian, zomwe zimabweretsa ogula luso lanzeru loyendera magalimoto.
Mtolankhaniyo adazindikira kuti FAW Audi, BMW Gulu ndi makampani ena ambiri amagalimoto adatenga nawo gawo mu Shanghai Auto Show yachaka chino yokhala ndi magetsi onse.Akuluakulu amakampani ambiri amagalimoto anena kuti pofuna kukwaniritsa kufunikira kwa msika kwa ogula aku China pazogulitsa zamagetsi ndi chitukuko chokhazikika, akupita kukakonza njira yopangira mtundu komanso njira yoyambira.
Kusintha kwaukadaulo wa batri kumapulumutsa mtengo wogwiritsa ntchito
Ye Shengji adati msika watsopano wamagalimoto onyamula mphamvu wayamba kale.Pambuyo pazaka zachitukuko chofulumira, magalimoto amagetsi atsopano asintha kwambiri potengera mphamvu zonse komanso mtengo wogwiritsa ntchito, ndipo kukula kwamphamvu kwazinthu ndizofunikira kwambiri kuti ogula aziwazindikira.
Pomwe msika wamagalimoto atsopano akupitilira kukwera, zomwe makampani amagalimoto amatumiza magalimoto amagetsi atsopano sikukhalanso pamlingo woyambira kudzaza mipata pamndandanda wazogulitsa, koma kumafikira pazofunikira zazikulu pamsika wa ogula. zomwe zikuyembekezeka kuthetsedwa.
Kwa nthawi yayitali, monga gawo lofunikira lothandizira pakulipiritsa, kusintha kwa batri ndi njira yothetsera nkhawa ya ogula ndikuchotsa nthawi yolipiritsa yopitilira maola asanu ndi awiri.Zatengedwa ndi mitundu yambiri yodziimira.
Chifukwa cha kuchepa kwaukadaulo wamakampani amagalimoto, ngakhale pansi pomwe palibe chifukwa chodikirira, zimatenga pafupifupi mphindi 5 kuti mumalize kusinthana kwa batire yagalimoto.Nthawi ino, kampani yosinthira mabatire apanyumba imatha kuwongolera njira yonse yosinthira batire yagalimoto yatsopano yamagetsi mkati mwa masekondi 90 potengera ukadaulo waposachedwa kwambiri, womwe umachepetsa kwambiri nthawi yodikirira ogula ndikupatsa ogula ntchito zosavuta.chilengedwe chagalimoto.
Ngati ulalo wosinthira batire ndikuwongolera pamaziko oyambira, ndiye kuti mtundu watsopano wa batri wamagetsi womwe udawonekera koyamba pa Shanghai Auto Show wabweretsa malingaliro atsopano kwa anthu.
Monga gawo lofunika kwambiri la galimoto yatsopano yamagetsi, bateri yamphamvu ndi yofanana ndi "mtima" wa galimotoyo, ndipo khalidwe lake limagwirizana ndi kudalirika kwa galimotoyo.Ngakhale panthawi yomwe magalimoto amphamvu atsopano amapangidwa mochuluka kwambiri, kuchepetsa mtengo wa mabatire amphamvu ndi chinthu chapamwamba pakali pano.
Zomwe zimakhudzidwa ndi izi, chifukwa batire lamphamvu silingathe kukonzedwa, pomwe galimoto yamagetsi yatsopano yogulidwa ndi wogula imawonongeka pa ngozi yapamsewu kapena thanzi la batri lamagetsi limatha kufooka pakatha nthawi yayitali yogwiritsa ntchito, wogula amatha kusankha okha. kukakamizidwa kuti alowe m'malo mwake.Mtengo wopangira galimoto yonse ndi pafupifupi theka la batire lamphamvu.Mtengo wosinthira kuyambira ma yuan masauzande mpaka ma yuan opitilira 100,000 wakhumudwitsa ogula ambiri.Ichinso ndi chifukwa chachikulu chomwe ogula ambiri omwe atha kukhala ndi mphamvu zatsopano amazengereza kugula.
Poyankha mavuto omwe amawonetsedwa pamsika wa ogula, opanga mabatire amagetsi abweranso ndi mayankho enieni.Pachiwonetsero cha Shanghai Auto cha chaka chino, wopanga mabatire apanyumba adawonetsa "chida chosinthira batire ya chokoleti", chomwe chidaphwanya lingaliro loyambirira la kapangidwe kake ka batri lamphamvu, ndikutengera kaphatikizidwe kakang'ono komanso kopanda mphamvu zambiri.Batire imodzi imatha kupereka pafupifupi makilomita 200.moyo wa batri, ndipo ukhoza kusinthidwa kukhala 80% ya zitsanzo zachitukuko zapadziko lonse zamagetsi zomwe zili kale pamsika ndipo zidzakhazikitsidwa zaka zitatu zikubwerazi.
Mwa kuyankhula kwina, pamene batire ya galimoto yamphamvu yatsopano ikulephera, ikhoza kusinthidwa malinga ndi zofuna, zomwe sizimangochepetsa mtengo wa galimoto kwa ogula, komanso zimapereka njira yatsopano yothetsera vuto la kusungirako batri yamagetsi. .
Kwangotsala masiku ochepa kuti Epulo 27 asanafike, 2023 Shanghai Auto Show itha.Koma chomwe chiri chotsimikizika ndichakuti msewu waukadaulo waukadaulo wamsika wamagalimoto wangoyamba kumene.
Nthawi yotumiza: Apr-26-2023
